Wild fish is nature's gift — not raised, but taken from the sea. That is exactly why we treat it with respect: caught from clean, well-managed Icelandic waters, and used to the very last gram.
Cod, haddock and saithe, wild-caught in the pure, cold North Atlantic.
Iceland's fisheries are among the best-managed in the world — caught to strict quotas so the stock stays healthy.
Landed and processed at our own Iceland plant — full control from sea to pack.
Nothing of the wild fish is treated as waste — every part becomes food.
Wild-caught, and used to the last gram — nothing of the ocean's gift goes to waste.
Talk to us about whitefish